A set of actions aimed at increasing the site's position in search engine results (Google, Bing, etc.) for targeted search queries for the site in order to obtain organic targeted traffic. The Joomla core has everything you need for basic search engine optimization, but if necessary, the arsenal of CMS capabilities can be expanded.
Modern SEO optimization involves working on the overall quality of the site, which depends on many factors:
- loading speed;
- interface usability,
- responsive design;
- content quality;
- semantic markup and micro-markup;
- semantic coverage;
- behavioral factors;
- link profile;
- etc.